From hygiene, to virtual training, outdoor workouts and nutrition we explore what trends we expect to see in Australia's fitness industry throughout 2021.

For gyms, the best way to gain new members is to make a connection with your target audience, and Facebook provides a way for you to do this. Facebook is a powerful platform for growing fitness businesses and its user-friendly interface makes getting started a breeze.

Looking for promotion ideas to attain new members and retain existing members? We talk through 8 promotional ideas that you can do right now.

We offer you our complete guidebook on digital marketing for gyms. Covering strategies such as user generated content, integrated communcations and data-driven decisions.

There are plenty of things to take into consideration when purchasing a fitness wearable. The best option for you will be based on what type of workouts you do, what metrics you want to track, and how much you want to spend.

Integrating wearable technology into your personal training methods is a great way to stay connected even if you can’t meet with clients face-to-face, and ensure that your program is delivering the best results based on individual needs and fitness levels.

Technology presents an opportunity for gyms to function efficiently and cater to the need’s members in this new landscape.

Technology presents an opportunity for gyms to function efficiently and cater to the need’s members in this new landscape.

As Australia begins to see the light at the end of the tunnel, gym owners have been encouraged to begin planning to open their doors once again. So, what are the key considerations to help you prepare for when the time comes?

After being warned to maintain the upmost hygiene practices and avoid contact in public spaces, many people may be second guessing including the gym in their daily routine.

As a fitness-based business owner, you are likely focused on memberships as your main stream of income. However, secondary spend is a way to increase your potential revenue and reduce your reliance on new members by activating your current client base.

There are more opportunities than ever for fitness-based businesses to become involved in the tourism sector. Whilst there are many ways that fitness brands can crossover into this space, regardless of which route is taken it is vital that the brands market themselves to the wellness traveler.

Future proofing is important for any business owner, and the Australia’s fitness industry is more competitive than ever. It is vital that gym owners and manager stay abreast of the latest technologies and consider how they might be able to integrate them into their business operation.

Future proofing is important for any business owner, and the Australia’s fitness industry is more competitive than ever. It is vital that gym owners and manager stay abreast of the latest technologies and consider how they might be able to integrate them into their business operation.

Gamification is the process of taking something that already exists, and adding in gaming elements to motivate, improve engagement and increase loyalty, in simple terms its turning something into a game. So how does this apply to fitness? 

It is no secret that the fitness industry is booming, with new gyms and fitness studios opening daily, all competing for consumers business, how do gyms compete to win in a crowded market? Differentiation of course!  Below we have 5 simple tips to help your fitness club stand out: Members Read more

Consumers are becoming increasingly aware of the impact their choices have on the environment, and are looking towards organisations to improve their environmental footprint. With increasing pressure from consumers to become more environmentally friendly, discover how the choices you make in your business can have an impact.

Your studio forms a major part of your brand identity, meaning your space needs to reflect what you want from your brand, whilst remaining a unique, functional and professional area. If you’re looking to revamp your tired old yoga studio, we’ve compiled a list of things to consider before starting your renovations.

Australia is well known for its beautiful landscapes, interesting wildlife and the active lifestyles our people lead. In the past decade, health consciousness has increased, with more and more people heading along to fitness centres all across the country. One type of fitness in particular is facing rapid growth and is redefining the fitness industry, Boutique fitness.

No matter whether this is your first time hiring team members or you’re a seasoned pro, getting the right people in the right roles is going to set your business up for success. When building your team you want to make sure that you are not only hiring people who are qualified for the role, but that also align with the values of your business.

There is no doubt that many trends come ago, especially in the health and wellness space. It is nearly impossible for gyms and studios to keep up, and investing in every fad to hit the industry would send owners broke! However, every once in awhile a trend comes around that is here to stay, and would be a valuable addition to any fitness business.

Whether you are running a large scale 24/7 gym, a functional training studio or a one-person PT business - keeping your members actively engaged is key for the health of any business. Below is a hit list of 9 simple strategies you can use to keep your members showing up, and leaving happy!