Key Considerations for Reopening Your Gym

Key Considerations for Reopening Your Gym

As Australia begins to see the light at the end of the tunnel, gym owners have been encouraged to begin planning to open their doors once again. So, what are the key considerations to help you prepare for when the time comes?

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Secondary Spend, A New Revenue Stream

Secondary Spend, A New Revenue Stream

As a fitness-based business owner, you are likely focused on memberships as your main stream of income. However, secondary spend is a way to increase your potential revenue and reduce your reliance on new members by activating your current client base.

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Catering To Wellness Tourists

Catering To Wellness Tourists

There are more opportunities than ever for fitness-based businesses to become involved in the tourism sector. Whilst there are many ways that fitness brands can crossover into this space, regardless of which route is taken it is vital that the brands market themselves to the wellness traveler.

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Helping Your Clients Achieve Their Resolutions

Future proofing is important for any business owner, and the Australia’s fitness industry is more competitive than ever. It is vital that gym owners and manager stay abreast of the latest technologies and consider how they might be able to integrate them into their business operation.

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Future Proof Your Fitness Club

Future proofing is important for any business owner, and the Australia’s fitness industry is more competitive than ever. It is vital that gym owners and manager stay abreast of the latest technologies and consider how they might be able to integrate them into their business operation.

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Gamification and Fitness, A World of Potential

Gamification is the process of taking something that already exists, and adding in gaming elements to motivate, improve engagement and increase loyalty, in simple terms its turning something into a game. So how does this apply to fitness? 

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Differentiation: Standing Out In The Fitness Industry

Differentiation: Standing Out In The Fitness Industry

It is no secret that the fitness industry is booming, with new gyms and fitness studios opening daily, all competing for consumers business, how do gyms compete to win in a crowded market? Differentiation of course!  Below we have 5 simple tips to help your fitness club stand out: Members Read more

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Sustainable Practices In Your Fitness Club

Sustainable Practices In Your Fitness Club

Consumers are becoming increasingly aware of the impact their choices have on the environment, and are looking towards organisations to improve their environmental footprint. With increasing pressure from consumers to become more environmentally friendly, discover how the choices you make in your business can have an impact.

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Is Fitout The Key To Success In Your Yoga Studio?

Is Fitout The Key To Success In Your Yoga Studio?

Your studio forms a major part of your brand identity, meaning your space needs to reflect what you want from your brand, whilst remaining a unique, functional and professional area. If you’re looking to revamp your tired old yoga studio, we’ve compiled a list of things to consider before starting your renovations.

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Boutique Fitness Boom and Yoga with Beer?

Boutique Fitness Boom and Yoga with Beer?

Australia is well known for its beautiful landscapes, interesting wildlife and the active lifestyles our people lead. In the past decade, health consciousness has increased, with more and more people heading along to fitness centres all across the country. One type of fitness in particular is facing rapid growth and is redefining the fitness industry, Boutique fitness.

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Hiring The Right Team For Your Fitness Studio

Hiring The Right Team For Your Fitness Studio

No matter whether this is your first time hiring team members or you’re a seasoned pro, getting the right people in the right roles is going to set your business up for success. When building your team you want to make sure that you are not only hiring people who are qualified for the role, but that also align with the values of your business.

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4 Trends Coming To A Gym Near You

4 Trends Coming To A Gym Near You

There is no doubt that many trends come ago, especially in the health and wellness space. It is nearly impossible for gyms and studios to keep up, and investing in every fad to hit the industry would send owners broke! However, every once in awhile a trend comes around that is here to stay, and would be a valuable addition to any fitness business.

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9 ways To keep Your Gym Members Motivated

9 Ways to Keep Your Gym Members Motivated

Whether you are running a large scale 24/7 gym, a functional training studio or a one-person PT business - keeping your members actively engaged is key for the health of any business. Below is a hit list of 9 simple strategies you can use to keep your members showing up, and leaving happy!

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