Catering To Wellness Tourists
Wellness tourism is a fast-growing trend cross the globe and is a $639 billion dollar industry as of 2018. As holistic living becomes more popular and tourism continues to grow, this sector of the market is become more important. Wellness tourism is defined as travel experiences that involve activities relating to personal well-being and health. This could range from yoga retreats and hiking trips to health spas and detox retreats.
As a result, there are more opportunities than ever for fitness-based businesses to become involved in the tourism sector. Whilst there are many ways that fitness brands can crossover into this space, regardless of which route is taken it is vital that the brands market themselves to the wellness traveler.
Many boutique clubs are beginning to offer wellness retreats, whether that be in house accommodation or through a partnership with a local provider. This is a great way to create a holistic wellness travel experience, often all inclusive, these styles of retreats are a great way to build brand exposure, diversify and generate an additional revenue stream.
Although the average gym or studio may not have the capacity to operate wellness retreats or specialist activities, there are things that can be done to ensure they capture their share of the market. Health conscious travelers, regardless of their holiday itinerary, are likely looking for a local spot to maintain their workout routine. With the rise of homestay style accommodation many travelers are branching out from the CBD and may not be staying in a traditional hotel which offers gym facilities.
This is a prime opportunity for gym and studio owners to offer class or membership structures which cater to a short-term member. Whether they are in the area for only a couple of days or a few weeks, having options available to meet their needs expands your potential customer base. For such visitors gym and studio owners may consider waving set-up fees such as swipe passes or joining charges, to minimise barriers to purchase.
No matter in which way, the ability to tap into the wellness tourism industry is a great opportunity to reach new consumers groups, build meaningful partnerships with other local businesses, and bring in additional income.