Helping Your Clients Achieve Their Resolutions

Published by James Scurr on

As a gym or studio owner, there is no doubt that when January 1st rolls around each year you experience an influx of new members, and higher attendance among existing members. This can largely be attributed to New Year’s resolutions and is a great time to help new clients establish a routine that will help them achieve their goals, whilst re-engaging with existing members who may have been M.I.A for a few weeks.


One of the most important aspects of providing a positive experience is making sure that clients expectations are managed from the outset. For our ‘New Year, New Me’ members, this means spending the first sessions going over what their goals are and how soon they want to achieve them. What they had in mind may not be realistic depending on their current fitness level, time commitment or skillset.


An excellent strategy is to get a long-term goal and then a series of smaller goals to help them get there.  This gives your clients small wins, which help maintain motivation and keep them engaged at your club.  Additionally, it stops them from feeling like they aren’t achieving any progress if their goal is a big transformation.


Whether someone has been a member of years or is stepping foot in the gym for the first time, it doesn’t take long for things to become a little routine. Failing to mix it up can leave members feeling a little like they are going through the motions which can lead to poor attendance, ultimately placing them further from achieving their goals. Changing things up is an important part of helping your clients make the transition to a healthy lifestyle, not just implementing a workout routine. Opting to do outdoor workouts such as hikes or bike rides, group classes or even switching things up with a workout style that varies from their usual can help.


Speaking of group classes, building up a community within your gym is a great way to keep members committed and accountable. Having a gym buddy, or a group of people who will notice if they don’t show up is a great driver for members and creates a network of support for when they are feeling unmotivated.


Finally, nothing keeps clients committed like results. Being able to show your members that they are chipping away at their goals on a regular basis is key. This leads to more engaged members who attend regularly, meaning that they are more likely to achieve their long-term goals. This can be achieved through progress pictures, challenges to track their progress or body scanners which provide in-depth metrics.


Turn your January 1st members into long-term and loyal clients by setting them on a path to success.