9 Ways to Keep Your Gym Members Motivated

Published by James Scurr on

9 ways To keep Your Gym Members Motivated

Whether you are running a large scale 24/7 gym, a functional training studio or a one-person PT business – keeping your members actively engaged is key for the health of any business. Below is a hit list of 9 simple strategies you can use to keep your members showing up, and leaving happy!


1. Learn your members names and use them regularly

The first step is to let your members know that they are part of a community, not just another number in the class. Be sure to learn your members names and use them around the gym or in classes.


2. Start a fitness challenge

If it isn’t broke – don’t fix it! We have all seen or been a part of a fitness challenge before, and to start your own you don’t have to make any drastic changes. Giving clients a structure and time frame to achieve their goals can help take their fitness journey to the next level and be super rewarding when it is all over.


3. Offer a client referral program

Get your members on board with growing your fitness community by offering a referral program that benefits new and existing members!


4. Move your session out of the gym

Mix it up a little and move your sessions out of the gym. Whether this involves shifting a regular class to a nearby park for a week, or arranging a group hike open to all your members – this gives your members a reason to re-engage and get involved!


5. Create milestones and celebrate them

Goal setting is an important driver for anybody’s fitness journey, and giving your members something to work towards will help keep them coming back. Whether it be smashing out 100 burpees or reaching their 50th class, offer some free goodies and share a picture on social media for every person who hits those milestones.


6. If someone isn’t there, find out why

Is your studio looking a little empty? Or class numbers are dwindling? Reaching out to members who you haven’t seen in a while could help revitalise your gym. It may not be anything to do with you, but knowing that there is someone encouraging them to keep up their workouts will help motivate members.


7. Don’t just instruct, participate

Joining in on the fun is a great way to get to know your members better, as well as show them that you’re willing to put yourself through the paces as well.


8. Let the client lead the class

Want your clients to love your class? There is no better way them letting them have an input. This not only changes things up every so often but helps remind your members that they aren’t just a passive participants.


9. Leader-boards encourage healthy competition

Everybody loves a little healthy competition and a gym environment is a place where this can thrive.

Do you want to grow your fitness based business? Talk with the team here at Fitness Finance Australia today about funding your operation!